To support Hanwha Vision’s aim to be recognised as an industry leader and to shift the PR’s focus on products, we helped the video camera manufacturer undertake, leverage and promote market research into the issues that its customers face.

We managed everything from survey design and fieldwork in five European countries to the creation of engaging press stories, blogs and an eBook. We helped Hanwha Vision tell engaging stories around the potential of AI, trust in surveillance technology, and the risks of inadequate cybersecurity – armed with the deep insight that owned research provides.

The campaign generated press coverage across six European countries and was responsible for 10% of all media coverage achieved by the brand. Dedicated media outreach in the UK, France and Germany secured coverage in vertical media from sectors with commercial potential, including pharmaceuticals, manufacturing, logistics and IT.