Automation and robotics leader OMRON wanted to build brand awareness and claim a greater share of voice in the marketplace. We revitalised media relations to support this aim, refocusing activity to target crucial ‘tier one’ media that provided the best route into key audiences. 

A range of PR content including case studies, OpEds, blogs and contributions to panels was pitched to these titles, creating strong relationships between the core media and OMRON. Opportunities for comment in business titles were monitored and acted upon, resulting in coverage in the Financial Times.

As a result of these efforts, OMRON had increased its share of voice in UK tier one media by 10% at the start of the second campaign year, while brand power had more than doubled to 25%.