Security installer Reliance High-Tech wanted to build brand awareness in a market that had become known for commoditised products and ‘fit and forget’ service.

So, while investing in cybersecurity, skills and training, and technologies such as the cloud and AI, it turned to Morris Tate for PR and content that would establish thought leadership. We developed a programme of owned content and media-friendly comment, targeting the business media as well as titles in sectors with commercial potential such as data centres, utilities, and retail. 

Over the course of five years, we created in excess of 250 pieces of press materials and owned content to build the profiles of senior executives. We also monitored any opportunity for the CEO to jump into debates around issues such as AI, successfully landing him in the Financial Times and The Times as a result.

A constant fixture in the media, Reliance High-Tech is now recognised as the leading independent security integrator in the UK, with a national footprint, blue-chip customers, and a reputation for being at the forefront of security technology.