Automation and robotics leader OMRON wanted to build brand awareness and claim a greater share of voice in the marketplace. We revitalised media relations to support this aim, refocusing activity to target crucial ‘tier one’ media that provided the best route into key audiences. 

A range of PR content including case studies, OpEds, blogs and contributions to panels was pitched to these titles, creating strong relationships between the core media and OMRON. Opportunities for comment in business titles were monitored and acted upon, resulting in coverage in the Financial Times.

As a result of these efforts, OMRON gained its highest ever share of voice in the UK media through targeted media relations, including prime coverage in the Financial Times. By the end of the campaign a quarter of OMRON’s coverage came from journalists approaching the company directly, up from eight per cent.