INSIGHT
The Morris Tate hive mind of news and views from the team.
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Bedside stories
The health sector has embraced the concept of patient centricity, or putting the people it seeks to serve at the heart of everything it does, with gusto. So why are so many companies still relying on jargon and stock images to talk about their products, when real-world case studies could say it so much better?
AI, AI… OH
We believe it is our responsibility to be clear and transparent with clients on how we do (and do not) use AI, and why.
Let’s Circle Back
How AI is taking PR in an unexpected direction, as brands increasingly crave the opportunity to get in front of real people.
Once upon a time
The first step in gaining coverage in a tougher media environment is staring brands in the face. And it’s as old as the hills.
Trapped in the gutter, looking at the stars
Print is making a comeback – and its resurgence represents a vibe shift, prompted by online information overload.
Why we favour IQ over AI
We use AI to gain operational benefits. However, we will not use Generative AI to create client content, for the following reasons.