You’re right to push back
30/09/2026
We asked AI how it would go about fixing its PR problem. It reached for the off switch and suggested we celebrate humanity, instead.
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We asked AI how it would go about fixing its PR problem. It reached for the off switch and suggested we celebrate humanity, instead.
We created a programme for Reliance High-Tech that built the profiles of senior executives and established thought leadership through authoritative, owned content and coverage in tier one media such as the Financial Times and The Times.
We believe it is our responsibility to be clear and transparent with clients on how we do (and do not) use AI, and why.
The first step in gaining coverage in a tougher media environment is staring brands in the face. And it’s as old as the hills.
Print is making a comeback – and its resurgence represents a vibe shift, prompted by online information overload.
We use AI to gain operational benefits. However, we will not use Generative AI to create client content, for the following reasons.
To support Hanwha Vision’s aim to be recognised as an industry leader and to shift the PR’s focus on products, we helped the video camera manufacturer undertake, leverage and promote market research into the issues that its customers face.
Morris Tate planned and executed a campaign to promote Kentec’s solution to detect, prevent and suppress fires in the fast-growing Battery Energy Storage Systems (BESS) market.
Automation and robotics leader OMRON wanted to build brand awareness and claim a greater share of voice in a marketplace dominated by large firms with deep pockets. We revitalised media relations to support this aim, refocusing activity to target crucial ‘tier one’ media that provided the best route into key audiences.